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This web page totaldirectional.com states the following, "We would like to introduce our new members to the True Directional Team." Our analyzers saw that the website said " John Power - Operations Manager." The Website also said " Greg Coulas - Assistant Controller. TRUE and TOTAL Directional Drilling. Performance, Technology, Efficiency. We strive for performance while maintaining the highest level of safety for our employees and respect for the environment. Some directional companies offer attractive up-front cost savings - but at what expense? Contact us to discuss TRUE and TOTAL directional drilling solutions." The website's header had Total Directional Services as the most important optimized keyword. It is followed by True Directional Services, USA Operations, and American which isn't as highly ranked as Total Directional Services. The next words totaldirectional.com used was Canadian. Technology was included but could not be viewed by web engines.